Bic Company pursues selective specialization as this is multiple segment strategy for example- Lighters, shavers mainly target youth and above while stationary are targeted to all segments similarly “Joy-Top” targets youth and above. The process of selection buying using disposing of ideas, services, and goods in order to satisfy needs and wants by individuals, groups and organization is consumer behavior.
Catalogues, brochures, company profile can be digitalize and put on the web.

Although, Bic is successful in maintaining trustworthy image through the products like pens, shavers, lighters, thus they tend to serve more customers. Thus by providing practical benefit of “Joy-Top” can help to increase the influence. Objectives are the basis of policy and performance appraisal. There decision support system is developed to build different aspects and suitable models for selling. As “Joy-Top” is a low cost product demands will be elastic.Internal factors: – Product pricing depends heavily on the productivity of operating facilities. Lower quality of service as compared to special shops. This also helps in visiting their websites which can give important clues. The most affordable in their category are pens, lighter and shavers.

Advertising:-Advertising is directly targeted to the big audience and end users. Marketers will work closely with these multifunctional and multicultural teams to unleash creativity and strategic thinking that will lead to better solutions for our consumers.Wherever there are BIC team members, the company makes sure that they have the means to evolve, grow and acquire new expertise. Age:-“Joy-Top” is basically for youngster and above. Loyalty marketing:-Customer satisfaction, retention etc. Reference groups: – These are the people pursuing special talent to convince people for the particular product so as to increase the customers. An increase sale is a goal of marketing but it is a measurement of the effectiveness of the entire company.Awareness:-Effectiveness can be through website visits, traditional media mentions, and social media mentions etc.Loyalty marketing:-Customer satisfaction, retention etc.These can be effective measurements to marketing effortsCustomer satisfaction is a measurement of product and services supplied by the company to meet end user satisfaction.
Bic Corporations need to attract more customers and client.

Consumer changes the purchase of goods and services with the passage of time. Competitive intelligence is defining, gathering, analyzing about products, customers and competitors.

This also helps in visiting their websites which can give important clues.

Library contains current information which helps to translate trends into marketing opportunities. Information and original written content are shared across the web and mobile devices.Library:-Periodicals (Magazines, Journals and Newspaper) art materials which are published at regular intervals.Questionnaire: – They are very cost effective as compare to face to face interviews. Beliefs and attitude:-By launching special campaigns, customers attitude can be made positive. Brushing are teeth twice a day is a major part of our daily lives, everyone wants to have a beautiful smile but brushing teeth twice a day does not mean any difference so “Joy-Top” with enormous features estimates the capacity of 150 million toothbrushes to be sold per annum.. External factors:-There are number of influencing factors which are not controlled by the company but will have the impact on pricing decision. The majority of BIC's marketing professionals will focus on implementing strategic plans, defining the right marketing mix, enhancing the investment strategy, developing and launching innovation and creating advertising that motivates the consumer. Lifestyle: – “Joy-Top” is a product which will help person to express their style in the surrounding. The biggest challenge for a sales representative is time and territory management. (2011, En.wikipedia)The process of selection buying using disposing of ideas, services, and goods in order to satisfy needs and wants by individuals, groups and organization is consumer behavior.

So from the above we can say that the company is holding a strong position in today’s world, keeping aside all weaknesses and threats this company can produce a product with long lasting future and considering some of the factors which are given below: It is great for finding out basic explanation of something very important. Pleasant, healthy smile makes a personality look more confident and thus makes them feel healthier while interacting with people.

Mission statement: – To provide dental health of superior quality and value which will improve the lives of the world’s consumers, as a result they will reward us with never ending smile and happiness.

4% on the purchase of advertisement and promotion media including internet, TV, newspaper. It helps customer satisfying their need.Consumer market segmentation:-Psychographic or behavioralistic are the most suitable variables to segment our consumer market.Psychographic segmentation:-In this segmentation customers are group according to different lifestyles. The scope of each marketing professional will vary depending upon their geographic scope, but marketers will be counted on to meet the growing demands of our consumers.

BIC focuses marketing efforts in three core categories - Stationery, Lighters, Shavers. Get his/her email for free. Luthans. This preserves the charming smile in most efficient manner.